Qualifications
Architects AI-native product strategies that drive digital transformation, unify workflows, and scale global teams
Decades of product leadership across MarTech, healthcare, SaaS, and enterprise systems
Education
M.S., Computer Science, New York University
Expertise
AI-native product strategy
Enterprise SaaS platforms
MarTech
Healthcare technology
Product leadership
Digital transformation
Falk Gottlob is Founder of Falkster AI and a veteran technology executive with decades of experience building enterprise platforms across MarTech, healthcare, SaaS, and digital experiences. As former Chief Product Officer at Smartcat, he led the company’s transformation into an AI-native ecosystem for collaboration between humans and intelligent agents.
Experience
Founder at Falkster AI
Apr 2026 — Present · 3 mos
Independent Advisor & Board Member — AI-Native Enterprise Platforms (falkster.com)
Jan 2024 — Present · 2 yrs 6 mos
Chief Product Officer at Smartcat
Nov 2024 to Apr 2026 · 1 yr 5 mos
Chief Product Officer at SOCi, Inc.
May 2023 to Oct 2024 · 1 yr 5 mos
Chief Product Officer at Commure
Aug 2019 to Feb 2023 · 3 yrs 6 mos
Recent articles and events
Translating an Entire Learning Experience: Build Global Training Without the Invisible Work Slowing Down Teams
January 22, 2026
Multi-Agent AI Is Here. The Only Question Is Whether You’re Ready to Win With It
Translation & Localization Blog
Introducing Smartcat's New AI Agents: Built to Launch Global Content, Fast
July 9, 2025
Exploring the Agentic Future of Work
June 4, 2025
Unlock the Potential of AI in Learning & Marketing
April 22, 2025
Qualifications
Architects AI-native product strategies that drive digital transformation, unify workflows, and scale global teams
Decades of product leadership across MarTech, healthcare, SaaS, and enterprise systems
Education
M.S., Computer Science, New York University
Expertise
AI-native product strategy
Enterprise SaaS platforms
MarTech
Healthcare technology
Product leadership
Digital transformation
Our Editorial Guidelines
Smartcat’s content goes through a rigorous editing and fact-checking process that includes reviews by insurance agents, data scientists, and multiple editors with years of experience in insurance and personal finance. We vet every article and report for: accuracy, educational value, objectivity, enjoyability.