Qualifications
Director at Elite Asia (2006-2025) and former CEO of TRANSLASIA Holdings
Founder of AI localization company AISA Digital
20 years in multilingual language business and Business Chinese education
Expertise
Language services
AI translation
Localization
Business Chinese
Cross-cultural communication
ESG advisory
20 years of experience in multilingual language business, from AI translation technology to Language Learning EdTech specialising in Chinese as a working language, helping professionals and senior management to understand the China phenomena and unique business culture in an easy and fun way.
Experience
Project Lead at Nusan Advisory Malaysia
Nov 2025 — Present · 9 mos
Mentor (Social Enterprise) at IndoPanda Elite Akademi
Jan 2021 — Present · 5 yrs 7 mos
Founder at AISA Digital
Apr 2018 to Mar 2021 · 2 yrs 11 mos
CEO at TRANSLASIA Holdings
Jul 2017 to Apr 2024 · 6 yrs 9 mos
Partner - Chinese EdTech at Elite Linguistic Academy
Mar 2009 to Oct 2025 · 16 yrs 7 mos
Director at Elite Asia
Jan 2006 to Oct 2025 · 19 yrs 9 mos
Qualifications
Director at Elite Asia (2006-2025) and former CEO of TRANSLASIA Holdings
Founder of AI localization company AISA Digital
20 years in multilingual language business and Business Chinese education
Expertise
Language services
AI translation
Localization
Business Chinese
Cross-cultural communication
ESG advisory
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